He jumped from 24 miles – about 128,000 feet – above the earth’s surface. Code-named Stratos, the remarkable event featured Austrian skydiver Felix Baumgartner in partnership with Red Bull.
In 2012, the company embarked on a record-setting marketing campaign that catapulted it to new heights, leaving a vivid memory in the minds of millions of viewers. Red Bull has long been a leader in extreme sports coverage, creating events such as the Crashed Ice, Air Race World Championship, and the Cliff Diving World Series. A good example is Red Bull’s 2012 “Stratos” jump. Live events can be a great way to engage with your audience and immerse them in a memorable experience. They’ll help you increase direct engagement, provide more personalized immersive experiences, educate customers about your brand, and stand out from the competition.
Interested in reaching more customers and increasing your brand awareness ? These brand activation ideas might be all you need to establish more meaningful connections with your target audience. Partnering with non-competing businesses can help you grow your customer base.You can be charitable while still promoting your brand.Augmented reality can help create personalized experiences that maximize customer satisfaction.Gamifying your product or service can help user understanding.Unique live events can help you reach a larger audience and create a lasting impression.From gamification to experiential co-branding, here are five immersive brand activation strategies for 2023.
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